© 2001 SAGE Publications
Transplant Center Marketing
Marketing has become a necessary discipline in healthcare, and transplant centers may find themselves involved in discussions with their hospitals on how to build market share and improve the bottom line. Developing a marketing approach for a transplant center requires a focus on the marketing goals desired, strategy development, and program formulation. Not only must the transplant center have a multidisciplinary clinical transplant team, but with the competitive business forces in transplantation, a multidisciplinary transplant business team is needed to meet these ongoing and evolving business issues.